Associate Director - Integrated Marketing (US)
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<h2><span style="background-color:transparent;color:#0c0c0c;"><strong>Company Overview</strong></span></h2><p><span style="background-color:transparent;color:#0c0c0c;">Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, esports, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, live experiences, and commercial partnerships that shape modern entertainment culture.</span></p><p><span style="background-color:transparent;color:#0c0c0c;">Our Integrated Marketing team sits at the centre of this — bringing campaigns to life through high-impact creative, production, and execution.</span></p><h2><span style="background-color:transparent;color:#0c0c0c;"><strong>The Role</strong></span></h2><p><span style="background-color:transparent;color:#0c0c0c;">Dexerto is hiring an <strong>Associate Director, Integrated Marketing</strong> to lead the delivery and execution of our most important commercial campaigns in the US market.</span></p><p> </p><p><span style="background-color:transparent;color:#0c0c0c;">This is a <strong>hands-on leadership role</strong> for someone who thrives in fast-paced, high-output environments — owning projects from concept through to execution across branded content, video, social, digital, and experiential activations.</span></p><p><span style="background-color:transparent;color:#0c0c0c;">You will act as the <strong>bridge between clients, commercial teams, and production</strong>, ensuring that ideas are translated into best-in-class executions — on time, on brief, and at a consistently high creative standard.</span></p><p> </p><p><span style="background-color:transparent;color:#0c0c0c;">This role is ideal for someone from an <strong>agency or media owner background</strong> who is used to managing multiple high-value campaigns simultaneously, while elevating creative output and maintaining strong client relationships.</span></p><h2><span style="background-color:transparent;color:#0c0c0c;"><strong>Core Responsibilities</strong></span></h2><h3><span style="background-color:transparent;color:#0c0c0c;"><strong>Campaign Delivery & Execution</strong></span></h3><ul><li><span style="background-color:transparent;color:#0c0c0c;">Lead end-to-end delivery of integrated marketing campaigns across video, social, editorial, digital, and experiential</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Own timelines, workflows, and executional standards across multiple concurrent projects</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Ensure all deliverables are executed to a high creative and production standard</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Anticipate challenges and proactively problem-solve to keep campaigns on track</span></li></ul><h3><span style="background-color:transparent;color:#0c0c0c;"><strong>Client & Stakeholder Management</strong></span></h3><ul><li><span style="background-color:transparent;color:#0c0c0c;">Act as a primary day-to-day contact for clients during campaign delivery</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Translate client objectives into clear internal briefs and actionable workstreams</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Manage expectations, feedback loops, and approvals with professionalism and efficiency</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Build strong, trusted relationships with both internal teams and external partners</span></li></ul><h3><span style="background-color:transparent;color:#0c0c0c;"><strong>Creative & Production Leadership</strong></span></h3><ul><li><span style="background-color:transparent;color:#0c0c0c;">Partner with Design, Video, Editorial, and Production teams to elevate creative output</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Push for best-in-class execution across all formats — from short-form social to premium video and live activations</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Ensure creative concepts are delivered effectively within scope, timeline, and budget</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Identify opportunities to enhance campaigns through innovative formats or production approaches</span></li></ul><h3><span style="background-color:transparent;color:#0c0c0c;"><strong>Cross-Functional Collaboration</strong></span></h3><ul><li><span style="background-color:transparent;color:#0c0c0c;">Work closely with Sales and Integrated Marketing to support campaign feasibility and execution planning</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Align with Editorial and Audience teams to ensure content resonates with Dexerto’s audience</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Coordinate with external production partners, vendors, and experiential teams where required</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Maintain seamless communication across global teams and time zones</span></li></ul><h3><span style="background-color:transparent;color:#0c0c0c;"><strong>Process, Planning & Operational Excellence</strong></span></h3><ul><li><span style="background-color:transparent;color:#0c0c0c;">Bring structure and clarity to campaign workflows in a fast-moving environment</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Manage multiple priorities while maintaining attention to detail and delivery accuracy</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Oversee budgets, timelines, and production schedules across projects</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Continuously refine processes to improve efficiency, scalability, and output quality</span></li></ul><h2><span style="background-color:transparent;color:#0c0c0c;"><strong>Candidate Profile</strong></span></h2><p><span style="background-color:transparent;color:#0c0c0c;">The ideal candidate will bring:</span></p><ul><li><span style="background-color:transparent;color:#0c0c0c;">5+ years of experience in integrated marketing, creative project management, or account management within an agency, media owner, or brand environment</span></li><li><span style="background-color:transparent;color:#0c0c0c;">A proven track record delivering multi-channel campaigns across video, social, digital, and experiential</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Strong understanding of production processes, timelines, and cross-platform content execution</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Experience managing client relationships and navigating feedback in a commercial environment</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Confidence working across multiple stakeholders, teams, and time zones</span></li><li><span style="background-color:transparent;color:#0c0c0c;">High attention to detail with the ability to manage multiple projects simultaneously</span></li><li><span style="background-color:transparent;color:#0c0c0c;">A proactive, solutions-focused mindset with the ability to stay calm under pressure</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Experience managing budgets and negotiating with production partners</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Strong knowledge of gaming, entertainment, and digital content ecosystems</span></li></ul><h2><span style="background-color:transparent;color:#0c0c0c;"><strong>What Success Looks Like</strong></span></h2><ul><li><span style="background-color:transparent;color:#0c0c0c;">Seamless delivery of high-impact campaigns across multiple formats and clients</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Strong client satisfaction and repeat business driven by executional excellence</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Elevated creative output across integrated marketing campaigns</span></li><li><span style="background-color:transparent;color:#0c0c0c;">Efficient, scalable workflows that support a growing US commercial operation</span></li><li><span style="background-color:transparent;color:#0c0c0c;">A reputation internally and externally as a reliable, high-performing delivery lead</span></li></ul><h2><span style="background-color:transparent;color:#0c0c0c;"><strong>Why This Role Matters</strong></span></h2><p><span style="background-color:transparent;color:#0c0c0c;">Dexerto’s commercial success is driven not just by ideas — but by execution.</span></p><p><span style="background-color:transparent;color:#0c0c0c;">This role is critical in ensuring that everything we sell is delivered at the highest possible standard. It sits at the centre of our commercial engine, turning strategy into reality and ensuring our work stands out in a competitive, creator-driven landscape.</span></p><p><span style="background-color:transparent;color:#0c0c0c;">If you’re someone who thrives on ownership, pace, and delivering standout work — this is an opportunity to play a key role in scaling a globally recognised media brand.</span></p><p> </p><p><span style="background-color:transparent;color:#0c0c0c;">#li-remote</span></p><p><br> </p> Salary: 100000 - 120000 USD Per annum