Manager - Marketing Operations
Auto ImportShare
<p style="text-align:left">Shift:</p>Monday through Friday, 8:00 AM - 5:00 PM, Central Time<p style="text-align:inherit"></p><p style="text-align:left">Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives.</p><p style="text-align:inherit"></p><div><div><h2><span><span>SUMMARY: </span></span><span> </span></h2></div><div><p><span><span>The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, and<span> </span></span><span>maintaining</span><span><span> </span>precise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices in<span> </span></span><span>RevOps</span><span><span> </span>and marketing automation.</span></span><span> </span></p></div><div><p></p><h2></h2><h2><span><span>ESSENTIAL FUNCTIONS:</span></span><span> </span></h2></div><div><ul><li><p><span><span>Own the end-to-end<span> </span></span><span>marketing technology stack</span><span>, ensuring<span> </span></span><span>accurate</span><span><span> </span>setup, maintenance, and optimization of<span> </span></span><span>systems and<span> </span></span><span>workflows.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Build, test, and<span> </span></span><span>maintain</span><span><span> </span>automation</span><span><span> </span>workflows and</span><span><span> </span>sequences that drive client engagement</span><span><span> </span>throughout the life cycle</span><span>.<span> </span></span><span>Route, score, and</span><span><span> </span>nurture leads</span><span>.</span><span><span> </span></span><span>Drive<span> </span></span><span>retention</span><span><span> </span>and new logos.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Implement and<span> </span></span><span>monitor</span><span><span> </span>revenue attribution models across marketing, sales, and service systems.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Audit pipelines and automation performance to<span> </span></span><span>identify</span><span><span> </span>gaps, errors, and optimization opportunities.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Create dashboards and reporting structures<span> </span></span><span>monitoring</span><span><span> </span></span><span>program<span> </span></span><span>performance, funnel velocity, automation</span><span>/conversion</span><span><span> </span>efficiency</span><span>, and attribution</span><span>/program ROI</span><span>.</span><span><span> </span>Drive ROAS goals</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and<span> </span></span><span>accurate</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Integrate<span> </span></span><span>core<span> </span></span><span>marketing</span><span><span> </span>(HubSpot)</span><span><span> </span>and sale</span><span>s</span><span><span> </span>(Salesforce)</span><span><span> </span>systems</span><span><span> </span>with<span> </span></span><span>adjunct systems<span> </span></span><span>to create unified data flows.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Support cross-functional projects requiring data</span><span><span> </span>hygiene and</span><span><span> </span>synchronization, attribution, and workflow automation.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Stay current with best practices in<span> </span></span><span>RevOps</span><span>, CRM, and marketing<span> </span></span><span>technologies</span><span><span> </span>to recommend continuous improvements.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Manage and coach direct reports to achieve performance goals.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div></div><div><p></p><div><h3><b><span>Certificates</span></b><span> </span></h3></div><div><ul><li><p><span><span>HubSpot certification</span></span></p></li></ul></div><div><p><span> </span></p></div><div><h3><b><span>Education & Experience</span></b><span> </span></h3></div><div><ul><li><p><span><span>BA/BS Degree</span></span><span> required</span></p></li></ul></div><div><p><span> </span></p></div><p></p><div><h2><b><span>Required Knowledge</span></b><span> </span></h2></div><div><ul><li><p><span><span>5+ years of experience in marketing operations.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Expertise</span><span><span> </span>in<span> </span></span><span>HubSpot</span><span><span> </span>Enterprise and Salesforce</span><span>.</span><span> </span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Exper</span><span>tise</span><span><span> </span>in</span><span><span> </span>managing the technology and analytic structure</span><span><span> </span></span><span>for<span> </span></span><span>inbound/outbound and account-based<span> </span></span><span>demand-generation</span><span><span> </span></span><span>programs</span><span><span> </span></span><span>in</span><span><span> </span></span><span>a</span><span><span> </span></span><span>matrixed,</span><span><span> </span></span><span>multi-segmented</span><span><span> </span></span><span>B2B</span><span><span> </span></span><span>environment.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Expertise in</span><span><span> </span>data enrichment</span><span><span> </span>and intent platforms.</span><span><span> </span>Experience using<span> </span></span><span>Demandbase</span><span><span> </span>a plus.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong understanding of<span> </span></span><span>data structures</span><span>,<span> </span></span><span>search engine strategies</span><span>, algorithms,</span><span><span> </span>and<span> </span></span><span>SEO</span><span><span> </span>tools</span><span><span> </span>(SEM Rush</span><span><span> </span>or equivalent).</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong understanding</span><span><span> </span>of pay-per-click</span><span>,<span> </span></span><span>retargeting</span><span>,</span><span><span> </span>and other digital advertising strategies</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Strong understanding of Google<span> </span></span><span>Analytics</span><span><span> </span>or similar website<span> </span></span><span>reporting/analytics software.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Understanding of analytics tools, preferably Power BI</span><span>.</span></span><span> </span></p></li></ul></div><div><p><span> </span></p></div><div><p></p><h2><b><span>Required Skills</span></b><span> </span></h2></div><div><ul><li><p><span><span>Ability to manage multiple priorities and projects spanning cross-functional<span> </span></span><span>teams, and</span><span><span> </span>set clear expectations</span><span><span> </span></span><span>to stakeholders on completion timelines.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability</span><span><span> </span></span><span>to</span><span><span> </span></span><span>interpret</span><span><span> </span></span><span>analytical</span><span><span> </span></span><span>data</span><span><span> </span></span><span>and</span><span><span> </span></span><span>provide</span><span><span> </span></span><span>guidance/prioritize</span><span><span> </span></span><span>areas</span><span><span> </span></span><span>for</span><span><span> </span>improvement.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Metric-driven; adept at building<span> </span></span><span>accurate</span><span><span> </span></span><span>dashboard</span><span>s</span><span><span> </span>and report</span><span>s</span><span><span> </span>on marketing/sales activity at various levels.</span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Technology curious;<span> </span></span><span>takes initiative</span><span><span> </span>to interpret</span><span><span> </span>problems</span><span><span> </span>and source solutions to</span><span><span> </span>improve user<span> </span></span><span>experience</span><span><span> </span>and<span> </span></span><span>business results</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Proficient in MS Office applications</span><span>.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Excellent communication and collaboration skills at all levels in the organization.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to work independently and in close collaboration with others in a remote environment; manage multiple<span> </span></span><span>projects and priorities simultaneously and successfully.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Ability to</span><span><span> </span></span><span>supervis</span><span>e</span><span><span> </span></span><span>and</span><span><span> </span></span><span>coach</span><span><span> </span></span><span>direct</span><span><span> </span></span><span>reports</span><span><span> </span></span><span>in</span><span><span> </span></span><span>a</span><span><span> </span></span><span>remote</span><span><span> </span></span><span>environment.</span></span><span> </span></p></li></ul></div><div><ul><li><p><span><span>Management of third-party<span> </span></span><span>vendors</span><span><span> </span>and budgets.</span></span><span> </span></p></li></ul></div></div><div><p></p><p><b><span>WORKING ENVIRONMENT: </span></b><span> </span></p></div><div><p><i><span>Work is done remotely in a secure in-home office setting. Work is subject to travel for training and/or conferences on rare occasions. </span></i><span> </span></p></div><div><p><b><span>PHYSICAL/MENTAL REQUIREMENTS:</span></b><span> </span></p></div><div><p><i><span>The physical demands described herein are representative of those that must be met by an employee to<span> </span></span></i><i><span>successfully perform the essential functions of the job. Reasonable accommodations may be made to<span> </span></span></i><i><span>enable individuals with disabilities to perform the essential functions.</span></i><span> </span></p></div><div><p><span><span>Mobility to work in an office setting, use standard office equipment and stamina to sit for</span></span><span> </span><span><span>extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed</span></span><span> </span><span><span>materials and computer screens; and hearing and speech to communicate in person or over</span></span><span> </span><span><span>the telephone.</span></span><span> </span></p></div><p style="text-align:inherit"></p><p style="text-align:left">Find Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.</p><p style="text-align:inherit"></p><p style="text-align:left">Benefits<br>When you join Pace®, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.</p><p style="text-align:inherit"></p><p style="text-align:left"><i><b>Equal Opportunity Employer</b></i></p><p style="text-align:left"><i>Pace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</i></p>