Marketing Pipeline Manager

<h2><span style="background-color: transparent; color: rgb(0, 0, 0);">The Company</span></h2><div><br></div><div><span style="background-color: transparent;">Bigeye is on a mission to help enterprises trust their data. When used effectively, data can create magical experiences in services and products we all use every day. But those experiences suffer whenever data is delayed, missing, or low quality. Nearly every major enterprise still struggles to keep their data pipelines reliable and to maintain data quality, and can no longer afford to sift through a mess of manually created data quality rules.</span></div><div><br></div><div><span style="background-color: transparent;">Some of the world’s largest enterprises—like Burberry, Hertz, Cisco and RNLI—have realised they need a more scalable approach, and now use Bigeye’s industry-leading data observability platform to keep their mission critical data applications running smoothly. Our unmatched support for enterprise-oriented data sources, and industry-leading data lineage capabilities, give us a unique foundation from which to serve enterprise data teams.</span></div><div><br></div><div><span style="background-color: transparent;">The scale of this challenge is incredibly exciting: we already check over 3 million data quality attributes and 3 Trillion lineage assets every day for our customers, but estimate that only 2% of the addressable market has made the switch to using data observability.</span></div><div><br></div><div><span style="background-color: transparent;">Come join us in the journey to serve the other 98%.</span></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">The Team</span></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We are looking for a senior marketing leader to own Bigeye's pipeline-driven growth engine, focused on generating high-quality demand, improving conversion, and building scalable programs that support revenue growth.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Marketing at Bigeye is a lean, high-impact team where each function has clear ownership:</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Product Marketing owns product positioning, pricing, packaging, and market-driven product direction</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Pipeline/Growth owns pipeline strategy, channel performance, and account-based orchestration</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Sales improves funnel quality, qualification, and buyer intelligence</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Content and Communications build category narrative, market awareness, and executive visibility</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">This role sits at the center of the marketing engine, partnering closely with Product Marketing, Sales, and external agencies to drive measurable pipeline performance.</span></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">The Work</span></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">As Marketing Pipeline Manager, you will own the strategy, execution, and optimization of Bigeye's demand generation programs. You will design and operate a repeatable pipeline engine across channels, make data-driven investment decisions, and ensure that marketing programs translate into high-quality opportunities for Sales.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">This is a senior, high-ownership role for someone who can think strategically, operate hands-on, and use data to make clear decisions about where to invest, what to scale, and what to stop doing.</span></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What you’ll be doing</span></h2><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Own pipeline strategy, performance, and outcomes</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Define the overall pipeline generation strategy across marketing channels</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Be accountable for pipeline volume, quality, efficiency, and conversion</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Continuously optimize programs for ROI, conversion, and scale</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Partner with Sales and SDR leadership to ensure marketing-generated demand converts into qualified opportunities</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Own channel strategy and investment decisions</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Own channel mix and investment decisions across events, paid media, campaigns, and account-based programs</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Evaluate channel performance and reallocate investment based on data</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Scale what works and cut what does not</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Partner with agencies and internal stakeholders to ensure every channel is accountable to business outcomes</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Lead account-based strategy and orchestration</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Define and drive account-based strategy across target segments</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Align Marketing, Sales, and SDR efforts around priority accounts</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Orchestrate coordinated plays across events, paid campaigns, SDR outreach, and content</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Ensure account-based programs are measurable, repeatable, and tied to pipeline outcomes</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Build and operate the pipeline generation system</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Design integrated programs that connect campaigns, events, content, and SDR follow-up</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Ensure tight coordination between campaign execution and sales development motions</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Move beyond isolated campaigns to a cohesive, repeatable pipeline engine</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Partner with Marketing Operations to ensure systems, workflows, and reporting support the funnel</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Drive funnel performance and conversion optimization</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Identify and resolve bottlenecks across the marketing funnel</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Improve lead-to-opportunity conversion, pipeline quality, and pipeline velocity</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Use performance data to identify where funnel quality or follow-up needs to improve</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Partner closely with the SDR function to improve front-end conversion and insight capture</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Own external partner performance</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Manage key agency partners, including paid media, SEO/AEO, and event logistics</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Hold partners accountable to performance, quality, and ROI outcomes</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Ensure external partners operate as an extension of the marketing team</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Drive performance insight and decision-making</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Analyze pipeline and channel performance to identify what is working, what is not, and where to invest next</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Use data to drive clear, decisive actions and communicate recommendations to leadership</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Partner with Marketing Operations to ensure clean data, accurate reporting, and reliable funnel visibility</span></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What You Bring</span></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• 8-10 years in demand generation, growth, pipeline marketing, or related B2B marketing roles with 4-5 years in leadership roles</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Proven track record owning and delivering pipeline or revenue-oriented marketing goals</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience making channel, budget, and investment decisions based on performance data</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Deep experience with HubSpot, including campaign setup, lifecycle stage management, reporting, and funnel analysis</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Strong analytical and data-driven mindset with the ability to translate insights into action</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience with account-based marketing in enterprise sales environments</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Ability to operate both strategically and hands-on in a lean, high-accountability environment</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience managing agencies and cross-functional stakeholders</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Strong collaboration skills across Marketing, Sales, SDR, and Operations teams</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Hand on AI tooling and work flow experience</span></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">Preferred Skills (Optional)</span></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience in data, analytics, infrastructure, or developer-focused products</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Proven experience developing and scaling event-driven pipeline strategies</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience with SEO, AEO, paid media, and integrated campaign strategy</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Familiarity with ABM platforms and modern GTM tooling</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Experience working in high-growth or scaling environments</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Strong experimentation and testing mindset</span></div><h1><br></h1><div><br></div><h2><strong style="background-color: transparent;">Compensation</strong></h2><div><br></div><ul><li class="">Base salary range $165,000-175,000 (+equity), depending on location</li><li class="">Curious how we came up with this range? Ask us about our process!</li></ul><div><br></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">Benefits</span></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Generous salary and equity opportunity</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Remote first - Live where you want in the US</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Flexible PTO to have fun and recharge</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Medical, Dental, Vision and Life Insurance to keep you healthy</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Dedicated Parental Leave to take care of new additions in your household</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• 401k plan to help you save for the future</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Learning and Development stipend to help you grow in your career</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">• Receive an elite technology package to make work easier</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Bigeye is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many techniques are transferable; and passion goes a long way. Diversity in our team makes for more creative thinking, and ultimately a better product and company culture.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Even more important than your resume is a clear demonstration of impact, initiative, and the aptitude to thrive in a collaborative environment. Bigeye aspires to have an inclusive work environment; so if you are hard working & good at what you do then please come as you are.  We want you to contribute, grow, & learn at Bigeye and we encourage you to apply if your experience is close to what we’re looking for.</span></div>