New Business Sales Representative

Job Description:

• Conduct high-volume outbound phone outreach to schools, districts, and organizations, working leads generated through marketing campaigns including email and digital programs.
• Introduce Scholastic Book Fairs to decision-makers such as administrators, literacy coordinators, and program directors.
• Lead initial discovery conversations to understand program needs, funding sources, timelines, and decision processes.
• Qualify leads based on defined criteria to identify strong sales opportunities.
• Track and document outreach activity and insights in the CRM system.
• Partner with Inside Sales Representatives to ensure smooth handoffs and coordinated follow-up.
• Meet or exceed activity, lead generation, and pipeline goals.

Requirements:

• Bachelor’s degree or equivalent relevant experience in Business Administration, Management, Marketing, or related field.
• Minimum of three (3) years of proven successful sales experience in district/territory sales, event management, personal selling, and customer service with noted leadership ability and qualities demonstrated.
• Proficiency with MS Office software; experience with Sales Automation, Customer Relationship Management or Web-based software programs.
• Familiarization with children’s literature, Book Fairs, and school activities desired.
• Ability to execute a vision, manage multiple priorities, and achieve results.
• Strong oral and written communication skills, including oral presentation skills.
• Outstanding interpersonal and relationship-building skills with peers, superiors (across functions and throughout the company), and customers.
• Proficient in marketing and merchandising strategy and execution.

Benefits:

• medical, dental and vision benefits
• Paid Time Off program that includes vacation, personal and sick time
• a generous 50% off discount on Scholastic merchandise
• 401k with a company match
• the possibility of summers off