Senior Performance Marketing Specialist (Remote Poland)

<span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">At Fortis Media, we help businesses in complex industries grow through clear, trustworthy, and data-backed digital marketing. Our team works across SEO, outreach, paid media, content, advertising technology, and analytics to deliver measurable results for clients and meaningful, high-impact work for the people who build it.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Fortis Media is looking for a <b>Senior Performance Marketing Specialist</b> to join our agency team.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">This is a senior, hands-on role for someone who can build smart paid media strategies, execute campaigns directly in-platform, and lead performance across client accounts. We are looking for someone who is confident working with clients, comfortable making decisions, and experienced in managing campaigns in competitive or highly regulated markets.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>What you’ll do</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok and other relevant channels, owning performance from planning and execution through reporting and optimization </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Build campaign structures, audience strategies, budget plans, and testing roadmaps </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Actively run and measure A/B tests to improve campaign performance and achieve campaign goals </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Monitor live campaign performance closely and make data-driven changes across targeting, creatives, placements, bids, and budgets </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Interpret campaign performance data into clear client- and campaign-specific insights, followed by recommendations and campaign changes where needed </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ensure accurate conversion tracking and campaign measurement to support reporting, optimization, and forecasting </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Lead reporting and forecasting, turning performance data into clear next steps </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Advise on creative direction for campaign assets based on performance, platform best practices, and campaign goals </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Work closely with our Digital Account Strategist to support client success and account growth </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Make proactive pivots to campaign direction based on performance, market signals, and expertise </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Join client meetings and support proposals or sales conversations where paid media expertise is needed </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Improve internal processes, SOPs, and workflows</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Contribute expertise to proposals by helping define realistic scopes and smart solutions for prospects </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>What we’re looking for</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">5+ years of hands-on paid media experience, ideally in an agency environment </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong expertise in Meta Ads, TikTok Ads</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proven ability to plan, strategize, lead, and execute campaigns end to end </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong understanding of campaign optimization, attribution, reporting, forecasting, and conversion tracking </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience with Google Analytics 4 and Google Tag Manager</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Confidence in interpreting data and turning it into clear recommendations and actions </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ability to work directly with clients and communicate clearly and confidently </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ability to advise on creative direction and work effectively with designers or creative concept developers </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience making proactive shifts in campaign direction based on performance and expertise </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Fluent in English </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience in iGaming or other highly regulated markets is a strong plus </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Knowledge or experience with Google Ads, Snapchat Ads, Amazon, DSP, Programmatic Ads is a plus </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>What we offer</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">1 Personal Day per quarter</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">20 days of paid time off annually </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">1 additional PTO day for each year of service as a loyalty benefit </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Workation once a year and team buildings with the team in Vilniun, Lithuania</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Salary: 12 000–17 200 zł (keep in mind that we are open to discuss a different salary based on your proven expertise) </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Contract type: B2B / self-employed contractor agreement</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Working model: Full-time </span></span></span></span></li></ul><div style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><strong>Note:</strong> This role is offered on a contractor basis and requires invoicing Fortis Media monthly.</span></span></span></span></div><br>